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Step 1 - Selection of keywords
Step 2 - Create optimized content
Step 3 - Site Structure
Step 4 - Internal link
Step 5? Submissions
Step 6? Link Popularity Building
Step 7 - Title and Meta Tags
Step 8? Monitoring
Step 9? Social bookmarking
Step 10? Tests

Step 1 - Selection of keywords

The selection of keywords is the most important factor in any optimization search engine (optimization). Choose the goodwill and relevant keywords, not only help you get a good position search engine and targeted traffic, but it will also increase your return on investment (ROI).

Example: If you are a company based in UK providing optimization of search engines (SEO) (optimization). The first keyword in your mind would certainly


The competition for keywords? SEO: 73,000,000
? Optimizing search engines: 63,600,000
? Seo Company: 26800000

It is possible to get good placement on these keywords, but it will take considerable time and money and you can target "Seo Company Uk? And? Company engine optimization search uk? So you are targeting two words at a time with less competition which means more chance of targeted traffic and good position of the search engine.
Selecting keywords and search tools

The Overture Search Term Suggestion Tool
Website: http://inventory.overture.com/d/searchinventory/suggestion/


Word Tracker Website: http://www.wordtracker.com/
Step 2 - Create optimized content

There have been many changes in the algorithms of search engines but there is no change in the emphasis on content quality. In this step, we will focus on how to create unique and optimized content for search engines by using the positioning of keywords that we selected in the first step.
Unique and well written content will both attract your visitor's attention and at the same time want to make what you have to offer. So write keeping in mind your audience and find targeted keywords.

First ask yourself some questions:

? What services do you offer
? Do you provide services to visitors looking

Do some research
Give as much information as possible on this subject. Provide useful and unique information about your industry / sector, it can encourage your visitors to your site in the future. He found that most online visitors seeking information about their interests. Content Optimization


Four important factors for optimization of content
1. Heading tags - (H1 to H6)
2. Featured Text - (fat ...)
3. Inline Text Links - (Anchor text and alt tags for images)
4. The density of keywords - (number of occurrences of your targeted keywords in the page)


Heading tags default text in these tags too large as standard text in a browser. We can customize using stylesheets cascade (CSS).
Tip: Do not use the same label, then once more on a page.


Special text that can be used in bold, colored, "" In quotes "or (parentheses). Using special text will help draw attention to important information and also add weight to your keywords.

Inline Text Links
Example: We provide seo services and web hosting.
You add a link to the related page on your site to these bold words. It gives the reader a way to find the information you refer.


The density keywords keyword density is no. In instances of targeted keywords in the page content. You should not spam targeted keyword in your content, the keyword density is recommended between 4% to 10%.

Step 3 - Site Structure
You must structure your site to attract visitors and search engines. The site structure will spiders see your site. Keep the code as clean as possible to spider search engine can access your website, where you want them to be.
Use the CSS code for felling by additional code as font style, tables, images etc. ..

We must remember while planning the site structure
? Keep URL short and close to the site root
? When creating folders and files using keywords
For example: for a page in the Web hosting packages www.domainname.com / Web hosting / site-hosting.html
? Use ti-nets (-), while the name is split to 2 instead of underscore (_), as indicated above example.

Step 4 - Internal link
internal linking means a link on your pages in the website As a site map, navigation bar, footer, header etc. The site map should be linked on all pages of your site to spidered by search engines from anywhere. You must also include Google sitemap for your site easily indexed by Google. It adds to the relevance of the linked page that directly contributes to get high rank for the linked page
Using text based links with anchor text navigation at bottom of page and use the online link text will improve your internal link structure. So spider can crawl easily add relevance to the linked page. The closest is a page of clicks from your homepage. The higher the value of page rank is assigned.
Step 5? Submissions

Where to submit: o

Search engines Web directories
The major search engines to submit
Google.com | yahoo.com | Msn. Com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important) http://www.about.com/


http://www.incrawler.com/ http://www.jayde.com/
3. Http: / / www.wowdirectory.com/

Step 6? Link Popularity Building

There are 2 ways to build in popularity
No reciprocal link building (2 under construction links)
o non-reciprocal link building (1-way link building)

Reciprocal link building

There are some basic rules to follow when exchanging links:
? Relevance is more important
? Check and make sure the reciprocal link are not blocked and the pages are indexed
? Link pages with more than 50 links do not interact with

non-reciprocal link building

It can be paid as a link, directory listings, social bookmarking, article publishing, blogs and press releases
Step 7 - Title and Meta Tags

Once you have planned and completed the site structure and content integration. Turn for the title and Meta description. Unique and optimized title and meta tags are really useful to reach higher positions in search engines

Title:
This tag represents information from the page, it can be in the title bar of browsers

Meta keywords:
This include the targeted keywords for that page

Meta Description:
The Meta description shown on the SERPS (search engine results page). It is used to describe products or services you offer to your customers, you can describe specific pages of your website that displays the page of search results.
You can describe your web pages as you want them to be seen by your visitors in the SERPS (search results pages of search engines)
Next is alt tags, alt tags is a white hat SEO practice very commonly used by SEO

An example of alt tag:

Step 8? Monitoring

There are three basic things in the monitoring process. They are:
Track your search engine positions:
You can go through the search manually, you can use software like IBP to check your ranking or you can use online. He can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html

Track Back Links

Schedule weekly checks how many pages you have and your link partners are still linking to you
Changes in Environmental Monitoring Research
The last thing you need to follow to change with the search engines themselves.
Visit the forums, subscribing to newsletters and keep you updated on changes in algorithm of search engines

Step 9? Social bookmarking

Social bookmarking is used by many people to bookmark their pages and websites. Use social bookmarking visitors can bookmark sites listed in the social networking sites. The popularity of websites in the world measured by social bookmarking sites the most favorite among visitors. Most Favorites obviously get more traffic than others and it can also help improve your rankings in major search engines search engines.
How it works?

In a social bookmarking system, storing lists of users of the web page Urls, they find useful. Often, these lists are publicly available and other people with similar interests can view the links by category, keyword, or even randomly. Some social bookmarking systems allow for privacy on a per-favorite.
Most bookmarked Web sites can enter multiple tags of your web pages to be searched by visitors using social bookmarking visitors to obtain search results and for their specific keywords.


Advantages 1. Social bookmarking helps in promoting your website users to market your site.
2. It helps indirectly by building a brand.
3. Generate targeted traffic.
Some major social bookmarking sites
Dig.com | Blink | Del.icio.us | Digg | Furl | Google | Simpy | Spurl | Y! MyWeb
Step 10 - Test

You created a good design and SEO elements added to your website. Now it's time to see if all this hard work has achieved the main objective to achieve visitors and convert them to a client.

O Check for broken links:
o Other script errors
O Easy to navigate site
concerning the appearance of the site
concerning the placement of content
o Are you able to find and that look

You created a good design and SEO elements added to your website. Now you must test your website for errors (404 not found errors, script errors, etc..)
? Check for broken links:
? Other script errors
? Easy to navigate site
? Visual appeal of the site
? Placement of content
? Your visitors are able to find what they want?